- Philippine Environment - One main reason people travel in Paradise Philippines is to experience a new and different environment. After the situation analysis, most communities find they are faced with multiple options for attracting tourists.The challenge is to choose one dominant identity among all these alternatives. You can not and should not promote all of the community attributes equally. In a tourism marketplace where consumers are faced with diverse choices, need an “edge” to set yourself apart from the competition. You need to create a unique product with a theme or identity that characterizes major promotion efforts.
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